Networks-a practical application

“Ultimately, a network is defined by how well it allows its members to see, decide and effectively act.” —- GEN (R) Stan McChrystal

Over the past few lessons we have focused upon networks and organizations. I found this article by GEN (R) Stan McChrystal, former commander of US special operations forces in Iraq, and all NATO forces in Afghanistan,  relevant to our discussions.  GEN McChrystal describes the construction of a modern networked Army, and provides some insight along the way into the question “How does it work?”

You can read the article here: http://www.foreignpolicy.com/articles/2011/02/22/it_takes_a_network?page=0,1

McChrystal offers several characteristics that define a succesful network, characteristics which might be useful as an example of what Spinuzzi has termed an “activity network.”  For McChrystal, leading a network intended to respond and counter an opposing network, it became paramount that his network enable decentralized decisions that cut across the organization.  In his efforts to expand the network, he first had to encourage the erosion of traditional institutional boundaries, at the same time meshing diverse institutional cultures.  The network valued competency above all else (particularly relevant in a military system which often privileges rank and hierarchical structure).  Networks, he advocates, should seek clear, and evolving problem definition while continually revisiting aims, processes and structures–both internally, and in this specific, case the opposing enemy network.  A succesful network continually grows the capacity to inform itself.

While reflecting upon the article I began to think about the importance of the concept of audience adaptation to technical writers in an expansive network composed of diverse organizational cultures.  Leaders of such a network must “build shared consciousness and purpose,”  technical writers can play a key role assisting leaders attain this aim.  Writing in such a context requires consideration of the reader, the removal of jargon, or the development of lexicon common to all.  It seems to me that technical writers in similiar context would be well served by continually engaging with readers, to ensure not only that messages are clear and concise, but effectively contribute to knowledge production.  The infrastructure of the network McChrystal described provided many alternate technological means to accomplish this reader engagement during the drafting process: f2f, video teleconferencing, document sharing, telephone.


2 responses to “Networks-a practical application

  • Clay Spinuzzi

    For what it’s worth, analysts at RAND have done some very interesting work in conceiving of fourth-generation warfare in network terms. I touch on their work in Network, but the source materials are (mainly) free at RAND and fascinating:

    Arquilla, J., & Ronfeldt, D. (2001). Networks and netwars: The future of terror, crime, and militancy. Santa Monica, CA: RAND.
    Arquilla, J., & Ronfeldt, D. (Eds.). (1997). In Athena’s Camp: Preparing for Conflict in the Information Age. Santa Monica, CA: RAND.
    Ronfeldt, D. (2006). In search of how societies work: Tribes – The first and forever form.

    and especially

    http://spinuzzi.blogspot.com/2009/10/reading-zapatista-social-netwar-in.html

    McChrystal is thinking about networks in this general context, I think. But they have direct applications in other domains. For instance, I’ve found the RAND discussions of networks to be very valuable in terms of thinking through how loose networked organizations (e.g., independent contractors) are coordinating. Although I’m not totally on board with the RAND interpretation, it has really deepened how I think about coordinative work. Hope it will be useful for you too.

  • bkhawk

    Hey, thanks for the resources. I know Joe will find them useful!

Leave a comment